M&S settles Percy Pig dispute, Swizzels to change design

Marks & Spencer (M&S) has reached a settlement with confectionery firm Swizzels, which it accused of imitating its popular Percy Pig sweets. The two companies have come to an “amicable resolution” after Swizzels agreed to alter the design of its Pigs Mugs sweets. M&S had claimed that the similarities between the products may result in customers purchasing the mistaken item.
A spokesperson for M&S acknowledged: “Marks & Spencer Plc and Swizzels Matlow Limited verify that they’ve agreed to choose confidential terms the trademark dispute regarding the look of Swizzels Matlow’s ‘Pigs Mugs’ sweets and have reached an amicable resolution whereby Swizzels has agreed to alter the design of its product.”
According to a 37-page document filed at the High Court in London in November 2022, the Percy Pig brand has generated £131.7 million in turnover since its launch in 1993, with 271 baggage sold each minute. The spokesperson added that M&S had invested significantly in building the Percy Pig model over the past 30 years and believed it was important to guard the registered logos related to Percy Pig’s appearance.
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