THAIFEX – Anuga Asia 2023 achieves resounding success with impressive development

Southeast Asia’s largest food and beverage commerce present, THAIFEX – Anuga Asia 2023, concluded with excellent outcomes, surpassing expectations in terms of exhibitors, attendees, and international participation. The occasion took place between 23rd and twenty seventh May, featuring 3,034 exhibitors from forty five nations and masking an unlimited a hundred thirty,000 square metres of exhibition house. This represents important development in comparison with the previous pre-pandemic occasion in 2019, with 2,745 exhibitors.
Countries with notable representation at the commerce honest were China, Brazil, Italy, Japan, Malaysia, Norway, Poland, South Korea, Turkey, the United States, and Vietnam. Enhancing the event’s world diversity, new nation teams participated for the first time, together with Australian exhibitors organised by the Department of Primary Industries & Regional Development (DPIRD), France, Hungary, organised by the Hungarian Export Promotion Agency (HEPA), Sri Lanka, organised by Sri Lanka Export Development Board, and the United Kingdom, organised by the UK Department of Business and Trade.
This year’s version additionally reported a significant enhance in attendance, attracting over seventy eight,764 guests from 133 nations, a 17% enhance in comparison with pre-pandemic levels in 2019. Highlighting the importance of face-to-face business networking, THAIFEX – Anuga Asia 2023 introduced an anticipated purchaser programme, facilitating interactions between over 1,900 top-quality international patrons and exhibitors, and fostering priceless connections and partnerships.
The Future Food Experience+ section at THAIFEX – Anuga Asia provided insights into next-generation food and beverage innovations. This partaking programme featured 33 international speakers and offered priceless insights into trade developments and upcoming breakthroughs. Over 1,794 attendees registered for 23 classes, with probably the most subscribed periods being: 1. Future of Functional Food, 2. Future Food Trend 2023-2025, and three. Re-Imaging Future Protein. The event served as a dynamic platform for trade leaders to connect, trade concepts, and discover the vast potential of the evolving food and beverage panorama.
The Thai Coffee Association (TCA) hosted a coffee spectacular, welcoming esteemed Ambassadors from Brazil, Guatemala, and Kenya, who showcased their nations’ espresso markets, farming techniques, and distinctive varieties. Over Worldwide enjoyed a sensory experience, sampling greater than 40 coffee-cupping samples from varied origins.
Phusit Ratanakul Sereroengrit, Director-General of the Department of International Trade Promotion (DITP), Thailand, highlighted the valuable partnerships with the Thailand Chamber of Commerce (TCC) and Koelnmesse in organising THAIFEX – Anuga Asia 2023. These collaborations have built a platform to foster business evolution and entice native and international exhibitors, enhancing Thailand’s place as a outstanding player within the global F&B landscape.
Sanan Angubolkul, Chairman of the Thai Chamber of Commerce (TCC), praised the event’s success, surpassing customer numbers and turnover targets. He noted how the trade show supplied a priceless platform for Thai SMEs, entrepreneurs, and startups to showcase their services to the worldwide market, resulting in immediate orders and promising leads. Foreign buyers were particularly impressed by local exhibitors’ focus on fashionable meals developments, similar to organic, plant-based, and sustainable merchandise.
Mathias Kuepper, Managing Director and VP Asia-Pacific of Koelnmesse, expressed immense pride in the unprecedented success achieved at THAIFEX – Anuga Asia 2023. The record-setting event marked an 89% improve in exhibitors and a 50% surge in commerce visitors compared to 2022. Kuepper noted the industry’s rising demand for concentrated platforms that facilitate enterprise negotiations and help obtain yearly targets inside a few short days.
First-time members, together with Dr. Sándor Sipos, Ambassador of Hungary, and Mr. Thierry Mathou, French Ambassador to Thailand, expressed their satisfaction and delight on the constructive response from guests and industry players.
New exhibitor Yichang Yilinghong Ecological Agricultural Development from China reported their remarkable debut at THAIFEX – Anuga Asia, securing a big 600 million yuan deal. The company plans to return to the event next year, aiming to broaden their presence and pursue a remarkable 1 trillion-yuan deal.
The 9th edition of the Thailand Ultimate Chef Challenge (TUCC) captivated meals lovers and business professionals as it returned from 23 to 27 May in Bangkok. Recognised as one of Asia’s most esteemed culinary contests, TUCC showcased talent, creativity, and gastronomic delights. With seven-hundred entries throughout 21 classes, the competition celebrated culinary excellence on a world scale. The event additionally introduced a new plant-based theme, reflecting the rising reputation of sustainable and plant-centric cuisine within the business..

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