Thailand Privilege Card targets luxury long-term residency market with rebranding

The Thailand Privilege Card (TPC) has adopted a recent approach to draw high-end foreign residents who search extended stays. Managed by the Thailand Elite Card Project under the Tourism Authority of Thailand (TAT), TPC has undergone rebranding, introducing a model new brand, redesigned uniforms, and innovative card formats throughout 4 tailor-made packages to go properly with varied global life.
Over twenty years, TPC has steadily grown, generating revenue exceeding 50 billion Thai baht and amassing a membership of over 31,500 individuals. The leadership plans to take care of this growth by focusing on luxurious tourists and expanding into current and potential new markets.
Manatase Annawat, President of Thailand Privilege Card Co., Ltd., highlighted the company’s progress and future targets.
Under the table ’ve constantly tailored our providers to meet the evolving needs of worldwide residents in Thailand. Our method, providing visa privileges, airport companies, and life-style privileges, has led to a 210% revenue development from 2022, with a 7,500 billion baht revenue in 2023.”

Celebrating its twentieth anniversary, the company launched a considerable rebranding, shifting from Thailand Elite Card to Thailand Privilege Card. The enhanced offering encompasses extensive airport privileges, enriched journey experiences, leisure activities, lodging, and business funding alternatives.
“Our main targets embody frequent international guests, prosperous traders, workcation/digital nomads, expats in Thailand, and retirees. We’re aiming to expand to key markets similar to China, Japan, the United States, the United Kingdom, Russia, South Korea, and European Union international locations. We’re additionally exploring rising markets like India and GCC area countries, including Saudi Arabia.”

The revamped TPC aligns with the ‘More Choices More Freedom’ idea, offering 4 card packages—RESERVE, DIAMOND, PLATINUM, and GOLD—each with numerous advantages and Privilege Points for exclusive rewards.
Going past typical airport services, the cardboard supplies premium advantages for the whole keep, including airport help, lounge entry, limousine transfers, and multilingual personal liaisons.
TPC is partnering with numerous tourism sectors to offer comprehensive providers and generate revenue for businesses that cater to varied existence, providing exclusive privileges in travel, leisure, well-being, and wealth administration.
This shift in direction of foreign long-term residents is predicted to inject over 10 billion baht into Thailand’s economic system, enhancing TPC’s world market presence..

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