Advanced Info Service (AIS) has renewed its collaboration with world content material supplier HBO, making content material out there to customers via the AIS Play cell app and AIS Playbox set-top box platform at aggressive rates.
Pratthana Leelapanang, Chief Consumer Business Officer at AIS, said that the transfer aims to capitalise on the rising marketplace for streaming services, encompassing each short-form and long-form content material.
Leelapanang defined that the business ecosystem of streaming providers, notably long-form content corresponding to films or collection, has expanded because of AIS’s high-quality 5G network and the expansion of AIS Fibre’s broadband web subscriber base.
At current, AIS Fibre’s broadband Internet service has approximately 2.3 million family subscribers.
AIS initially offered HBO content via its cellular platform and AIS Playbox in 2017, but the partnership ended in February 2020 because of the service contract’s expiration. AIS has since entered into a model new partnership agreement with Warner Bros, of which HBO is a subsidiary.
Warner Bros Discovery is a distinguished global media and entertainment firm with well-known brands and merchandise, including HBO, HBO Max, Discovery Channel, CNN, DC, and Eurosport.
Leelapanang revealed that there are presently eight million lively month-to-month users of the streaming service by way of AIS’s platforms, equating to round one billion views per thirty days. The average time spent on all of AIS’s platforms is 318 minutes per user per day.
Out of the 8 million energetic month-to-month customers, 1.1 million are classified as heavy daily streaming customers. The prime time for AIS Play usage is between 7pm and 10pm.
AIS users spend a mean of 70 minutes per person per day on the AIS Play mobile app and 402 minutes per user per day on the AIS Playbox.
Dark , Warner Bros Discovery’s Head of Affiliate Distribution & Digital Partnerships for Southeast Asia & Hong Kong, mentioned the expanded partnership builds on their profitable collaboration with AIS. With the complete range of HBO channels coming to AIS Play, Thai fans of premium entertainment shall be in for a real treat, reported Bangkok Post. She said…